1962-1963 Mickey Mantle Jell-O Advertising Display

Sold For:

Unsold

Year:

1962

Auction:

2018 Fall

Lot #:

2254

Category:

Post-1900 Baseball Memorabilia

Enormous point-of-sale advertising display for Jell-O Baseball Trading Cards featuring Mickey Mantle. This classic piece has long been hailed by collectors as one of the finest Mantle advertising display pieces ever produced by virtue of both its size and remarkable full-color image of Mantle. "The Mick" is pictured striking a right-handed batting pose in his home pinstripes on the field at Yankee Stadium. Much of the extraordinary visual appeal afforded by the photo lies in the fact that not only is Mantle's famed number "7" visible on the back of his jersey, but the facade of the old Yankee Stadium frames the background image. This poster was distributed to retailers in conjunction with Jell-O's practice of issuing baseball cards on its packaging in 1962 and 1963. One card was printed on the back of each box of Jello and was meant to be cut out by hand. Needless to say, most retailers probably had a tough time keeping the shelves stocked after this poster was hung in the store. Today, it remains one of the top promotional displays of the era, equally popular with card enthusiasts, Mantle collectors, and advertising aficionados. The poster (33 x 27.25 inches; visible dimensions) displays a vertical fold (as issued), along the lines of which are a few small tears. Light staining affects the bottom border, and there are a number of light-to-moderate creases and abrasions throughout. All of the colors remain bold and vibrant. In Very Good condition overall. Mounted and framed to total dimensions of 44.5 x 39 inches. The substantial size/weight of this item requires that there will be an additional shipping charge for this lot. Opening Bid $2,500. Estimate $10,000+.