Circa 1935 R108 Pulver Co. "Pulver Pictures" Wham Gum Unopened Pack

Sold For:

$2,350

Year:

1935

Auction:

2009 Spring

Lot #:

1518

Category:

Unopened Packs and Boxes

Unopened pack of Wham Gum, issued by the Pulver Company Inc., of Rochester, New York. Wrappers alone from this issue are exceedingly rare. We have never before heard of a surviving unopened pack. Each package of Wham Gum contained a stick of gum and a picture card from "The greatest assortment of picture cards ever compiled." The colorful wrapper promises kids that inside they will find "Adventure, Excitement, Oddities, Spills, Tortures, and other delights no child could resist." The colorful cards from this rare 1930s set are designated R108. The cards feature an assortment of exciting subjects, many relating to weapons or animals, but all appealing (as suggested on the wrapper) to youngsters' natural interest in the sensational. Because the set was not given a formal name by the manufacturer, it is listed in guidebooks under the title "Pulver Pictures." The wrapper displays only a little dust from storage and is otherwise in exactly the same state as when originally issued. This is a spectacular unopened pack, very possibly the only one in existence, from this rare and extremely desirable 1930s gum-card issue. Reserve $200. Estimate (open). SOLD FOR $2,350